This seems consistent with information I have seen -- "47% of consumers said they first go to a pay-TV set-top box for TV, while 45% default to an online source." In other words, a large portion of the total audience could choose either source (traditional versus digital TV) for their TV. I think you will see these results change if you look at specific demos to see how the behaviors might differ.
https://www.broadcastingcable.com/news/viewers-nearly-as-likely-to-go-online-first-for-tv
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