Sysomos Puts FourSquare on the Map

Users of FourSqare may love this. Sysomos just launched FourWhere, "a new and free location-based social search service from Sysomos that mashes-up locations and comments from Foursquare with the Google Maps API."

That's a cool idea, because there needs to be a way to intuitively find comments from FourSquare users, similar to reviews or tips. It makes sense to translate the data into a mashup, since it is location-based data.

The company fashions itself as providing sentiment analysis as competitive analysis. There's a huge opportunity for media to take this "data" and use it for real-time feedback before, during and after events they cover, not unlike what CNN.com did with Crimson Hexagon.

Google Ads SMB Enhancements to Maps

Greg Sterling points out Google is introducing a new local business ad (”enhanced listings“) on maps. It is only available in San Jose and Houston. It costs $25 per month to get the following enhancements on your listing:

• photos
• videos
• Web site
• coupons
• directions
• menu
• reservations

According to Sterling, "During the course of the month enhancements can be changed or rotated without paying again. The $25 is a flat recurring monthly fee independent of how many changes are made."


He add some some screens as well.