Sysomos Puts FourSquare on the Map

Users of FourSqare may love this. Sysomos just launched FourWhere, "a new and free location-based social search service from Sysomos that mashes-up locations and comments from Foursquare with the Google Maps API."

That's a cool idea, because there needs to be a way to intuitively find comments from FourSquare users, similar to reviews or tips. It makes sense to translate the data into a mashup, since it is location-based data.

The company fashions itself as providing sentiment analysis as competitive analysis. There's a huge opportunity for media to take this "data" and use it for real-time feedback before, during and after events they cover, not unlike what CNN.com did with Crimson Hexagon.